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As you know, Salt Lake County welcomes many thousands of Latinos each year. Many of these Latinos are legal residents and integrated members of local communities who enjoy their Utah residency. However, did you know that most Latinos send their money, references, and contacts to other places because many local business companies lack specific strategies for the Latino Market? We would like Latinos to become vibrant partners with their local communities, increase productivity within Utah, and reach outward to populations throughout the United States. For these reasons, Entre Latinos has set up a TV program called Entre Latinos. The Target Marketing Audience is Spanish speaking populations originating in Utah and expanding to include Latino populations throughout the United States. The purpose of Entre Latinos is to integrate the Latinos with local communities 1) by creating a business bridge that leads Utah in education, business, finance, technology, medical services, immigration, legal services, and events (fairs, politics, family); 2) by increasing various Latino skills to benefit all businesses throughout Salt Lake County and the United States; and 3) by prospering international businesses world-wide. We would like to introduce this unique TV program, Entre Latinos, to you. Its purpose is to build business efficiency, investments, sales, and the well-being for Latino Community throughout Salt Lake County and eventually beyond. RC Willey, Salt Lake Community College and Zion’s Bank are among our supporters and sponsors Sincerely,
The Entre Latinos Team
Voicemail, text Messages
801-654-6597
info@entrelatinos.com <Entre Latinos Introduction Letter> Entre Latinos Target Marketing Audience: The target marketing audience for the TV programs is the Latino cultures in the state of Utah with the vision of extending to national and international viewers in the future. Entre Latinos Staff: Our staff has been selected for their expertise and experience both in and outside the United States. The efficiency of the staff qualifications are embedded in areas of teamwork, customer service, behavior psychology, and increasing sales from the companies they work for. Our philosophy is: If you are better than you were yesterday, you are allowed to continue working here. Our staff has skills in the multiple dimensions of finance, business, marketing, administration, motivation, computer technology, and sales management. The expertise includes 10 years experience producing videos, shows, spots, etc. simultaneously on TV and radio. Our anchor man has years of broadcasting in Latin America and world-wide connections. The camera men are some of the best in the state of Utah while the producers use current technology with their years of experience to broadcast materials relating to the seven topics listed on the following chart.  Entre Latinos Production: Entre Latinos began broadcasting 30 minute TV Programs on Saturday, and Sunday March 15, 2008, via Telemundo and other Spanish broadcast, running through Sunday, December 27, 2009 (with future newspaper, magazine, and radio). The Entre Latinos TV programs disseminate the above topics to viewers via high quality, varied content, and educational means. Interviews include businessmen, government officials, consuls, and other professionals in small and large community businesses, political groups, Utah State Chamber of Commerce, and other related federal agencies. The programs coordinate these interviews with local educational institutions for the purpose of educating Latino cultures by increasing their knowledge and awareness of the above topics and related skills. Entre Latinos is a unique TV program presenting scenarios from daily living in the real world of today found in community, home, social, and workplace situations. These programs are brought to Latino viewers to teach basic strategies for improving relationships with neighbors, coworkers, business savvy, and employment laws. These programs are designed to serve two purposes: 1) educate Latinos to meet the basic requirements of living as respected, contributing members of local communities and 2) assist in the economic growth of Utah. Entre Latinos broadcasts programs and spots on Spanish broadcast stations, including programs and advertisements via TV, radio, magazines, newspapers, and billboards. Everyone who wants to participate can call 801-654-6597 to leave a message or send a text message. People can send suggestions and requests for information and programs they want to see on the network. Viewers can visit the website for more information and to send questions and comments to www.entrelatinos.com. Entre Latinos Web Page Description: EntreLatinos.com is a Latino Internet Portal in Spanish that provides different services to the Latino community in the United States. At the present time it serves the state of Utah, but the Latino community throughout the U.S. is embracing the Internet at an accelerated pace. The Pew/Internet & American life Project on March 14, 2007 reported that “Latinos comprise 14% of the U.S. adult population and about half of this growing group (56%) goes online…” Some estimates place the number of Latinos in Utah between 300,000 and 350,000. If 56% of these Hispanics go online, that means EntreLatinos.com has a potential to serve 168,000 to 196,000 in the state of Utah alone. The main purpose of EntreLatinos.com is to provide an online service in the seven Latino vital areas for which Entre Latinos was created:education, medical services, technology, immigration & legal services, business, finances, and events. People and companies can access information in these seven areas and glean information from some of the most important companies in Utah, the United States, and around the world. EntreLatinos.com comes as a marketing solution for small businesses. Most Latino-owned businesses have very limited resources, and they struggle to survive. They cannot afford to advertise in all the available printed or online business directories. For this reason, EntreLatinos.com is free of charge. We hope that by offering a free listing we can build the biggest and most complete directory with additional services in the future. According to the 2005 Census Bureau, there are 5,177 Latinos-owned firms in the state of Utah. Our present business directory lists those businesses in Utah who offer services in Spanish; however, in the future we plan to list all non-Hispanic owned firms with the additional ability to provide services in Spanish. Our business directory will contain the following information about any given business: business name, address, website, phone #, fax #, email, hours of operation, promotions (these promotions can be changed at any time by the user), business description, logo, and a link to maps and directions. We are confident that most businesses will take part in the directory, yet there is a challenge to attract people to use the directory. EntreLatinos.com will provide other free services to attract users into the site; these services are as follows: - Free online classifieds: In this section registered users can place ads to local buyers. The ad will contain the name of the item, price, a message or description, up to 5 images, and the contact information.
- Free car listings: In this section registered users can place an ad to sell used cars containing information, such as make, model, year, mileage, fuel type, engine, exterior color, interior color, transmission, drive type, body style, doors, VIN #, pictures (1-5), car description, message, and contact information.
- Free home listings: In this section Realtors® will be able to place listings with the ability to add multiple homes and a section to display all homes listed by the specific Realtor®. Listings will display contact information, address of the property, square footage, year built, bedrooms, baths, floors, garage size, price, type of property, up to five images, and other features.
- Free job listings: In this section companies looking for employees will be able to post a job opening. Listings will display company name, job title, code, location, description, education, experience, starting salary, closing date, benefits, contact information, and other pertinent information.
- Discussion forum: In this section users can participate in discussion forums of various topics, from sports to politics.
By providing all these services, Entrelatinos.com will become the online one-stop to find goods and services among the Latino community in Utah. As resources become available, we will add a calendar of events, news section, and a space for non-profit organizations to list their services, events, articles and more in the future. Facts: Education · 59% - The percentage of Hispanics 25 and older who had at least a high school education · 2010 Projection- estimated 48 million U.S. Hispanics. · 2050 Projection- estimated over 100 million U.S. Hispanics. Medical Services · Hispanic/Latino Adults with diabetes were over four times as likely to report having been told by a health care professional that they had high cholesterol levels than those without diabetes. · More than half of Utah adults are overweight or obese (57%) and an estimated 22.5% of elementary school students were overweight or at risk of becoming overweight · 34.1% - The percentage of Hispanics who lacked health insurance in 2006, up from 32.3 percent in 2005. (Source: Income, Poverty, and Health Insurance Coverage in the United) Legal Services & Immigration · 22 - Number of states in which Hispanics are the largest minority group. These states are: Arizona, California, Colorado, Connecticut, Florida, Idaho, Iowa, Kansas, Maine, Massachusetts, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, Oregon, Rhode Island, Texas, Utah, Vermont, Washington and Wyoming Business · 17% - The percentage of Hispanics 16 or older who work in management, professional and related occupations. Approximately 24 percent of Hispanics 16 or older work in service occupations; 22 percent in sales and office occupations; 2 percent in farming, fishing and forestry occupations; 16 percent in construction, extraction, maintenance and repair occupations; and 19 percent in production, transportation and material moving occupations. · 45% of all Hispanic-owned firms were owned by Mexicans, Mexican-Americans and Chicanos. · Bilingual marketing is on the verge of a breakout and is both important for those who speak English and appeals to the Hispanic culture Events (Fair, Politics, Family) · 7.6 million - The number of Hispanic citizens who reported voting in the 2004 presidential election. The percentage of Hispanic citizens voting -- about 47 percent -- did not change statistically from four years earlier. (Source: Voting and Registration in the Election of November 2004 Find all the information on www.entrelatinos.com |
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